Essential Design Handbooks series

What is Graphic Design For?

by Alice Twemlow

This unrivalled handbook is a guide to the world of graphic design, examining what successful design is, how it works, and how graphic design communicates a message to its intended audience.

But What is Graphic Design For? is not just an in-depth exploration of successful design; it is also a stunning portfolio of cutting-edge work from designers and studios throughout the globe, showcasing world-beating design that exceeds the brief and demands attention.

This fact-packed volume also puts contemporary design in the context of the key milestones in design history, exploring how and why design evolved and its purpose in the modern world.

Like the other titles in the Essential Design Handbook series, this will be necessary reading for all professional graphic designers and students.

Also available:
What is Graphic Design?
What is Typography?
What is Packaging Design?
What is Publication Design?

About The Author

Alice Twemlow writes about design for publications including Eye, I.D., Print, and Step. She teaches critical thinking on the Rhode Island School of Design MFA graphic design programme and directs design conferences, including GraficEurope 2004 which took place in Berlin. Alice is also on the board of AIGA New York.

View Sample Chapters/Inside Images

View Chapters From This Book